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Principles of Marketing

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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.

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Principles of Marketing, Gary Armstrong, Philip Kotler

Taal
Jaar van publicatie
1998
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(Hardcover)
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Taal
Engels
Jaar van publicatie
1998
Formaat
Hardcover
ISBN10
0139570020
ISBN13
9780139570025
Reeks
Beoordeling
4,15 van 5
Aantekening
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.