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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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Principles of Marketing, Gary Armstrong, Philip Kotler
- Taal
- Jaar van publicatie
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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