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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Taal
- Jaar van publicatie
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Uitgever
- Prentice-Hall
- Jaar van publicatie
- 1999
- Formaat
- Paperback
- ISBN10
- 0132622548
- ISBN13
- 9780132622547
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, School, Marketing & Verkoop
- Beoordeling
- 4,15 van 5
- Aantekening
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.